The most important reason for Lansheng's new plant is that the original production capacity can not meet the sales demand. The business scope of the new factory will cover the Central South and the Yangtze River Delta. Through the strong R & D capacity of the group company, it will meet the needs of various high-end and middle-end markets. Hubei Lansheng vigorously develops a series of heavy-duty anti-corrosion and functional products to meet the market demand through the diversity of product customization.

 

In this regard, the industry pointed out that at present, Lansheng has become the largest powder coating supplier in Northwest China. The commissioning of Lansheng's new plant means that the company has entered a stage of rapid development and gradually faces the whole country through regional coverage. In addition, Lansheng is committed to the industrialization 4.0 standard. The company will not only improve the production capacity, but also greatly improve the control of product quality. In addition to greatly improving the quality of its own products, it can also drive the product quality of customers.

The effect of high-quality development appears,

 

Help the construction of Xi'an Olympic Sports Center

 

In recent years, environmental friendly powder coatings have developed rapidly, and more and more customers choose "oil to powder". However, although powder coatings have broad development opportunities, they also face challenges such as "product homogenization and serious internal volume in the industry". In fact, "fighting a price war" not only starves peers, but also exhausts themselves.

 

According to the data of qutu.com, since the beginning of October last year, the prices of most raw materials of powder coatings have experienced "violent" rise. Under the increasing pressure of raw material costs and labor costs, the powder coating industry is facing a new round of reshuffle. Since this year, the news of enterprise closure and price adjustment has been common.

 

What should powder coating enterprises do to break through? It is generally believed in the industry that enterprises in the industrial chain must change to brand development in time. Only by improving the added value of products can they further promote the development of the market.

 

However, enterprises still have a process to develop the medium and high-end market. At present, the difficulty faced by powder coating enterprises is that customers do not understand the rising cost and do not accept the price rise of powder coating. Therefore, the next step is to adjust the product structure and promote products with independent intellectual property rights.

 

It is worth mentioning that when many enterprises encounter many obstacles, President Zhong said: high-quality development is the direction Lan Sheng has always adhered to.

 

Lansheng actively responded to the national call for environmental protection, launched the first shot of the blue sky defense campaign in the northwest region, made outstanding contributions to energy conservation and emission reduction through product upgrading and optimization, made breakthroughs and innovations in paint powder modification, and successfully developed the first paint powder modification product applied in 3C field in China (national patent has been applied).

 

Lan Sheng's achievements are related to the strategy of "positioning quality" put forward earlier. "I often tell employees that Lansheng does not do the price market, but should improve the quality of Lansheng products. If Lansheng's overall reputation is good, we can divide the market, which is much more valuable than killing each other there. It's no use talking about it once, I'll talk about it ten times." Zhong Zong firmly said.

 

Qu paint (Qu tu.com) has learned that relying on all-round "strategic matching". The measures from price war to positioning war have also enabled Lan Sheng to escape from the red ocean strategy to the blue ocean strategy, and the positive effects are gradually reflected.

 

At present, Lansheng is committed to the R & D, customization and quality stability of new products. With Xi'an as the hub, Lansheng provides technical support to all branches and subsidiaries, successfully drives the technological innovation, quality consolidation, development of new functional products, supports national construction, successfully helps the construction of Xi'an Olympic Sports Center, and contributes to the success of the Olympic bid!

 

Not only that, President Zhong showed his great strength in studying industry and promoted Lansheng's continuous and serial innovation. According to Mr. Zhong, "in 2021, Lansheng will strengthen the company's scientific research, strive to break through the product bottleneck in various fields, and take the construction of fluorocarbon, metal and functional products as the breakthrough to upgrade products."

 

In the view of the helmsman of the largest powder coating enterprise in Northwest China, the powder coating industry has gone through the stage of fighting at low prices. Now everyone wants to divide the market, so the products should be excellent first. And whoever first seizes the highland of quality and reputation will survive the next industry reshuffle. Finally, only a few industry leading enterprises will remain in this market. Among them, there may not be Lan Sheng.

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Under the opportunity of "carbon peaking and carbon neutralization",

 

Conduct in-depth product development

 

"Carbon neutralization" is one of the opportunities for Lansheng to rise in the wind.

 

After the concept of carbon neutralization was first written into the government work report at the two sessions of the National People's Congress in 2021, the once unknown concept of carbon neutralization has become well known and has attracted the attention of energy, heavy industry, construction, Internet and other industries.

 

Why does carbon neutrality become a national development strategic goal? In fact, under the background of carbon neutrality, all industrial patterns in China will be reconstructed. Taking the manufacturing industry as an example, the enterprises responsible for assembly and production should achieve carbon neutralization, the enterprises providing parts and raw materials should also achieve carbon neutralization, the enterprises in their supply chain should also achieve carbon neutralization, and the upstream, middle and downstream of the industrial chain should achieve carbon neutralization, so as to form a new industrial pattern. Change brings new opportunities to enterprises.

 

With the implementation of the concept of carbon neutralization, more and more enterprises put it at the level of "strategic objectives". As a leading powder coating enterprise in Northwest China, Lansheng realized this early.

 

President Zhong said, "the company plans to continue to invest in scientific research projects in the next few years, mainly carry out in-depth product development in the aspect of 'carbon peak and carbon neutralization', improve the product application scope of the whole industry and give more green labels to powder coatings." Lan Sheng firmly believes that sustainable development can not only bring more benefits to the medium and long-term development of enterprises, but also bring more benefits to the society where enterprises are located.

Value chain linkage,

 

Jointly promote the progress of powder coating industry

 

It is worth mentioning that fighting alone has always been the development state of the powder industry in China.

 

However, Mr. Zhong believes that in the process of "going out", China's powder coating enterprises can not fight alone, but also need to strengthen coordination and communication. "In 2021, with the continuous rise of raw materials and the obvious reshuffle of the industry, some small enterprises survived by holding together for heating. The main reason is that they are eliminated by the times due to lack of competitiveness and core technology."

 

In fact, isn't that so? When buying high-end intelligent toilet lid, can you only think of Japan? Drink fresh milk. Are New Zealand and Australia still your first choice? What powder coating industry needs is "hand in hand, go together", and Chinese brands form a cluster effect. The vertical and horizontal combination of the upstream and downstream of the industrial chain determines the competitiveness of China's powder coating industry in the global market in the next decade.

 

In China, there are more than 6000 small powder coating enterprises. What Chinese powder coating enterprises should do is to improve in the process of constantly overcoming difficulties and constantly realize self-upgrading. Under the global economic pattern, the improvement of industrial layout is an inevitable trend. Chinese enterprises must constantly adjust their product structure and realize the great improvement of brand and taste.

 

"'virtue is not alone, there must be neighbors'. In traditional industries, we fight alone. Now we help each other, unite and win-win. Lan Sheng also needs to find reliable and professional partners to jointly meet these challenges." Zhong Zong said.

 

 

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